Does Sigmund Freud Need a Toy? A Sex Toy? Story of a Small Business.
By Robert Myrstad
In 1987 I decided to open a company called FreudToy Inc. The planned product was a stuffed, cuddly doll of Sigmund Freud – a doll which had not yet been designed or manufactured. I had no idea how much any of this would cost or how much the final product would sell for. I had no idea who my buyers would be. My first step? I opened a corporation.
Why, you may ask, was it important to sell stuffed, cuddly dolls of Sigmund Freud. I don’t really Read more…
Categories: Small Business Stories Tags: case study, doll, freud, myrstad, small business, toy